The following information comes from the White House Open Government Innovations Gallery:
Department of Health and Human Services
Hip Hop Doc wins PSA video contest promoting flu prevention and receives $2,500
It is difficult to reach populations most vulnerable to the H1N1 flu virus--teens and young adults--to advise them to take actions such as washing their hands and getting a flu shot. HHS also needed a media venue that would encourage families and students to get involved and reach the most people possible by engaging them with creativity and humor.
HHS decided to run a PSA video contest on YouTube with a cash prize and national exposure for the winning video. Subject-matter experts narrowed a large field to ten finalists, and then turned to the public to select the overall winner. On September 22, 209, the winner was announced, awarded $2,500 in cash, and featured on national television. Runner-up PSAs are also being seen on a number of national media outlets.
The PSA video contest created a huge amount of interest and awareness. More than 50,000 votes were cast in determining the winner, and hundreds of thousands of people viewed the many entries. The interest continues as many cable and broadcast outlets, such as the Washington Post, USA Today, and ABC’s Good Morning America, clamor for an opportunity to showcase the winning and final runner-up videos. The PSA contest has helped HHS reach teens and young adults to educate thousands about how to avoid the H1N1 flu.
For more information, email newmedia@hhs.gov