Issue/Topic: 2-Way Gov / Citizen Engagement
From the Open Government Directive Workshop, January 11, 2010 at the US Department of Transportation
Session Number – Space/Location Letter 1E-1:00-1:50
Convener: Joe Sanchez
Notes-taker: Joe Sanchez
“Tags” for the session - Open Government Topics discussed:
NHI Nework: Open Government. How are agencies managing 2-way government/citizen engagement and including feedback?
Discussion notes, key understandings, outstanding questions, observations, and, if appropriate to this discussion: action items, next steps:
PRA: FACA Issues? Constraint; Advisory Council. Tech: Bring PPL Together. Collaboration/Engagement
Expectations are important: Do and Don’t Do? What services are provided or not provided?
Internal expectations are key as well. Once you start and enjoying, how to stay in the discussion. Train the workforce.
Can you facilitate/point people in the right direction?
Fannie Mae & FDIC Examples: Mortgages and Loans? Open-ended queries
Search queries and results; assess. Top 100 searches weekly; top 500 searches monthly, etc.
Engagement? Goal and type of engagement? How define?
Definition to be agreed upon? How?
Do experts define issues or are issues based on what’s at stake?
Vehicle for engagement?
Time-frame for engagement: Starting and ending point?
Specific questions and capture meta-data with answers.
Results.
Need to plan for citizens to define issues for engagement.
Typically agencies define issues.
Multiple Community managers: GovLoop (70% engagement goals in 2010).
There is a “literacy to engagement of the public.”
“Fire and forget” press releases.
Examples needed on this topic.
3pm session on this (High-level: deep engagement)
Role for government as convener of community: Provide platform; structure; let people drive the discussion
What is done w/all engagement information?
User feedback on “hot” topics
Need feedback mechanism
Use marketing tools to assess feedback
Segment by users/customers: Topics with segments. What are they? Where are they?
Legislative Affairs: Rule for records management with engagement
Engagement on non-government properties/existing communication platforms. Issues?
Video: Contributions
Get staff to participate; challenge
Getting staff excited about communities
Validate feedback: privacy rule considerations
Demographic questions
Polling should matter less
Categorizing feedback: anticipate “noise” and plan accordingly
Communicate: In-person communications are important; replicate form for in-person meetings
Off-government properties: common policies: how to speak and what to speak on?
Identify record management issues!
*The collaboration project: NAPA
GSA: Boilerplate license agreements
Increased participation: Make change. Make connections.
Survey feedback. Community.
Increase grant and loan: correlate with outputs
FWS: ½ incentives
Know what your communications, marketing and outreach are focused on achieving
Engaging and transparent: Government POCs. Authenticity (“Web Mgr”)
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